On October 23, the global online conference of "smart life, global sharing" Wrigley brand day of Dubai World Expo was officially held. Through live broadcast connection, the front host in Dubai led the global audience to "cloud Tour" China Pavilion online, enjoy the feast of technology and wisdom, and experience Wrigley products distributed in the public toilet / barrier free toilet / VIP area of China Pavilion.
Dubai World Expo Wrigley brand day global online conference "- Wrigley connect Dubai live global broadcast
"As early as 2015, Wrigley sanitary ware became the designated sanitary ware and ceramic tile supplier of China Pavilion of Milan World Expo, and now it has become the designated ceramic sanitary ware supplier of China Pavilion of Dubai World Expo. Over the past few years, Wrigley has accelerated the upgrading of brand, product and service strategy and gradually built a brand with international competitiveness and influence." Lu Jinhui, deputy general manager of Wrigley home group, said, Facing the challenges of the times, Wrigley home realizes the full scene application of smart home with scientific and technological innovation, and brings more life wisdom to the public.
In order to improve the ability of scientific and technological innovation, Wrigley established the smart home Research Institute in 2017. In order to actively adapt to the new needs of young consumers, Wrigley also launched a powerful customer service information system to realize online service and self-service, and transparently visualize the whole service process, so as to promote the upgrading of user experience.
"The public toilets of the China Pavilion are also equipped with national water efficiency leader products. In the field of water saving, Wrigley home has set a benchmark." Lu Jinhui said that as a practitioner of industrial green, Wrigley home advocated sustainable green and energy-saving life with practical actions at the World Expo, It shows how a number of excellent Chinese enterprises, including Wrigley home, contribute to the construction of ecological civilization.
Effect of arrow Wrigley on the transformation of sanitary space in China Pavilion of Dubai World Expo
In Lu Jinhui's opinion, when foreign consumers value the spiritual value brought by the brand, the shaping and transmission of brand values is still a great challenge for most Chinese brands. Participating in the World Expo can deepen the communication between Chinese enterprises and foreign consumers, help Chinese brands tell resonance brand stories to overseas consumers and establish emotional connection with consumers, So as to promote the international development of enterprises.
Lu Jinhui said that the business of Wrigley home group has been exported to more than 60 countries and regions, and has established subsidiaries in Indonesia.
One belt, one road, China, and other countries, such as the public health space of the Chinese Consulate General in Doha, the international capital of the Qatar capital, the international airport of Mozambique and Maputo International Airport, are all used in the Middle East. The arrow arrow sanitary ware has long been recognized in the middle east area. "Oman" Home furnishing one belt, one road arrow, is the only representative of the industry of ceramic bathroom industry in 2019. It is included in the global Chinese language book "along the way". Lu Jinhui said.
In recent years, Chinese sanitary ware enterprises have strategically selected their own products to enter the Middle East market according to the actual needs and characteristics of the Middle East sanitary ware market. The Dubai World Expo is of far-reaching significance to Wrigley, which has a rich category of Chinese home suppliers and a huge sales system. Lu Jinhui said that through the window of the World Expo, Wrigley will get a series of development opportunities: accurately insight into consumer demand and grasp new market opportunities through product innovation; Comprehensively pool global resources, accelerate the integration of global wisdom, and grasp new opportunities for industrial cooperation through model innovation; Keep pace with the development of digital economy and grasp new technological opportunities through digital transformation.
Lu Jinhui, deputy general manager of Wrigley home group
"On the basis of the early cooperation in international airports, schools, hotels and other projects in the Middle East, we will take advantage of the opportunity of the Dubai World Expo to further understand and investigate the Middle East, formulate international expansion plans in line with the Middle East, produce products in line with the characteristics of the Middle East, and gradually improve the competitiveness of arrow sanitary ware in the Middle East." Lu Jinhui said, The arrow will take one belt, one road, along the market in the next ten years, and will operate directly in the form of marketing localization.
Source: China trade news reporter Zhang Fan
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